With 2023 underway and trade shows just around the corner, it’s time to look forward to the future of the ever–changing broadcast industry and media landscape.
We invited vendors from across the industry to share their perspectives in our Industry Insights roundtable. In this post, we’ll hear from experts in content delivery and distribution.
Read on for their perspectives on the year ahead, the trends they’re watching and how the supply chain and consolidation is impacting their thinking.
What is your outlook on the broadcast industry in 2023?
Colin Morrison, head of global sales and business development, VIDA: The broadcast industry will continue to be impacted by global macro conditions. The tightening of budgets and revenues will drive further consolidation of streamers even as more services become available in new territories. The demand for compelling content will continue as competition becomes more fierce for consumers’ attention.
What trends are you watching?
Colin Morrison: The increasing interest in ad supported services whether in SVOD or FAST formats is a key trend. The need to automate and simplify the delivery and use of Long Tail content to ensure maximum efficiencies will become increasingly important. Additionally, cost effective ways of localizing existing libraries for delivery to new markets will become increasingly important.
“The broadcast industry will continue to be impacted by global macro conditions. The tightening of budgets and revenues will drive further consolidation of streamers even as more services become available in new territories. The demand for compelling content will continue as competition becomes more fierce for consumers’ attention.”- Colin Morrison, Head of Global Sales and Business Development, VIDA
What is your outlook on cloud production and workflows?
Colin Morrison: This continues to be a key technology shift in the industry. Everyone understands that the benefits of cloud powered workflows are key to meet the demands of the market realities of 2023. Those wishing to grow and compete must move sooner rather than later from current operational models to new cloud workflows.
Has the supply chain stabilized or is it still impacting the sector?
Colin Morrison: The overall media and technology supply chain continues to evolve and that won’t change in 2023. There are many elements that need to be migrated to the new ways of working and that will take some time. The good news is that the technology is available and partnerships between eco-system elements continue to mature at a rapid pace.
Excerpts from article originally published on NewscastStudio. To read the full article click here: Newscast Studio Industry Insights.