VIDA’s New JB&A Partnership to Expand North American Reach

London, 21 January 2025 – VIDA, a leading expert in media technology focusing on content management, metadata, and distribution, is proud to announce a strategic partnership with JB&A Distribution, a premier value-added distributor specialising in Pro AV, broadcast, and media solutions. This collaboration will bring VIDA’s innovative solutions to a vast network of over 1,600 local dealers across North America, enabling them to identify customers whose needs align with VIDA’s cutting-edge offerings.

The partnership underscores VIDA’s commitment to simplifying workflows, managing cloud costs, and unlocking new revenue streams for media organisations. VIDA Content OS, its secure, cloud-native MAM platform, features a powerful, user-friendly interface accessible from any browser. It offers advanced search, AI-driven tools for translation, subtitle creation, metadata enrichment, moderation, and automated tagging designed to help organisations harness the full potential of their media assets.

Key Benefits of the Partnership:

· Enhanced Local Access: VIDA’s solutions will now be available to JB&A’s network of 1,600 dealers, ensuring accessibility for media organisations of all sizes.

· Tailored Customer Identification: JB&A’s dealers will leverage their deep market knowledge to identify and connect customers whose challenges align with VIDA’s robust solutions.

· Industry-Leading Expertise: This collaboration combines VIDA’s innovative technology with JB&A’s proven track record in distribution, ensuring clients receive unparalleled service and support.

Symon Roue, Managing Director of VIDA, says: “This partnership with JB&A marks a significant milestone in our expansion strategy. Their extensive network and expertise in the media and broadcast industries make them the ideal partner to bring VIDA’s solutions closer to organisations across North America. Together, we can help businesses harness the power of their media assets with greater efficiency and security.”

Greg Burgess, President of JB&A Distribution, adds: “We are thrilled to partner with VIDA. Their innovative platform addresses critical pain points for media organisations, and we are excited to bring this solution to our dealers. We believe this partnership will provide immense value to the industry.”

This collaboration reflects VIDA’s ongoing commitment to delivering impactful solutions that address the unique needs of the media industry. By joining forces with JB&A Distribution, VIDA is poised to make a lasting impact on content businesses across North America.

About VIDA

We’re experts in media technology, focusing on content management, metadata, and distribution. Our mission is to simplify workflows, helping you manage cloud costs and unlock new revenue streams. VIDA Content OS is a secure, cloud-native MAM platform that simplifies media management with a powerful, user-friendly interface accessible from any browser. It offers advanced search, AI-driven tools for translation, subtitle creation, metadata enrichment, moderation, and automated tagging.

About JB&A Distribution

JB&A Distribution, a DCC Technology company, is a value-added distributor specialising in Pro AV, broadcast, and media solutions. With a network of over 1,600 dealers across North America, JB&A provides market-leading technology and support to resellers and integrators.

For media inquiries, please contact: hello@vida.studio