Discover Connect2

Licensed content access, without opening your MAM
Secure, rights-aware self service content access

Sharing content shouldn't mean opening your MAM

Distributors and content owners regularly need to provide assets to licensees, marketing partners, and vendors… often across multiple territories, languages, and time windows.
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Over time the cost is real: your team becomes the bottleneck for every delivery, partners wait on you, and no one can say for certain what was shared, with whom, or under which entitlement.

Connect2 is designed to simplify this process while keeping access
controlled, auditable, and rights-aware.

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External delivery becomes a repeatable workflow rather than an ongoing exception.

What is Connect2?

Publish once, and let licensees, distributors, and vendors retrieve exactly what they’re entitled to themselves, without emailing your team or waiting on a delivery.
Connect2 is VIDA’s self-service media access application. It links rights management to your content inventory so external partners can securely find and download the masters, marketing, and publicity materials they’re entitled to without direct access to VIDA.
Instead of managing delivery requests one by one or granting broader system access than you intended, teams publish approved assets to Connect2 and let rights determine what each user can see and retrieve.
Connect2 turns licensed delivery into a controlled self-service workflow
It reduces ad hoc handling, keeps access aligned to entitlement and provides a consistent experience for every partner, across territories and use cases.

Two common ways teams can use Connect2

Scenario 1 - Licensed content delivery
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When content is licensed, partners need timely access within defined entitlements and rights windows. Connect2 provides a secure portal where buyers can log in and retrieve the assets they’re entitled to without requesting individual deliveries. In practice, teams publish the approved assets to Connect2 for that licensee, and rights determine what is visible. Instead of repeated emails such as “can you send the master”, “can you resend the trailer”, “do you have the updated key art”, partners self-serve from a governed environment. Internal teams keep control over what is published, while external parties get a clearer, faster retrieval path. The operational shift is simple…
Publish once, let delivery run as a rights-aware workflow.
Scenario 2 - Partner and vendor collaboration
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Connect2 is also used to provide  approved vendors access to source assets needed to create new versions  (localisation, marketing adaptations, promotional cutdowns, or  territory-specific materials). Rather than granting broad system access  or exporting assets repeatedly, teams publish the relevant source sets to Connect2 and allow vendors to retrieve them as needed. Partners can access what they require,  when they require it, while content owners retain control over availability and scope. This approach supports ongoing  collaboration without turning asset delivery into an operational bottleneck…
And without letting the external workflow leak into your internal system.

Core capabilities where Connect2 excels

A. Self-service access for external partners
Give partners autonomy without giving up control.
Connect2 provides a direct, practical way for licensees and partners to retrieve approved assets independently. Instead of routing every request through internal teams, Connect2 acts as a centralised resource hub where external users can access the broadcast masters, marketing, and publicity materials you’ve made available to them.Self-service reduces operational load, speeds up fulfilment, and removes the friction that comes from repeated requests, without compromising governance
B. Rights-driven availability
Entitlement defines what users can see, by design.
Connect2 integrates rights management with content inventory so access reflects licensing and entitlement rather than convenience. Users are presented with a filtered view: they only see what they’re licensed to receive, aligned with the appropriate time windows and scope. When rights and availability drift apart, teams compensate manually. Connect2 reduces that gap by making rights the mechanism of access, not a separate reference point.
C. Streamlined delivery workflows
Make distribution faster by removing avoidable steps.
Connect2 supports efficient content delivery by reducing manual handling and ad hoc fulfilment. Internal teams publish approved assets once, and partners can retrieve what they need without repeated coordination. Distribution workflows become easier to run when delivery is predictable. Less time spent on packaging and sending means more focus on managing the catalogue and supporting partner outcomes.
D. Branded partner experience
A professional external environment that reflects your organisation.
Connect2 offers a custom-branded interface so partners experience a consistent, credible environment when accessing your content. It’s not a shared folder or a temporary link; it’s a controlled portal built for ongoing partner use. Content delivery is often the most frequent operational touchpoint partners have with your team.
‍A consistent branded experience reduces confusion and reinforces trust.